Adrianna Barrionuevo Brach is an on-air correspondent and host, regularly appearing on the TODAY Show, where she reports on consumer trends, beauty, style and everyday lifestyle finds. Known for her warm, energetic presence and service-driven storytelling, Adrianna helps audiences cut through the noise and understand what’s worth buying through engaging live and taped television.

Beyond the camera, Adrianna is the Editorial Director of Shop TODAY at NBC News, where she leads the editorial, distribution, and commerce strategy behind one of the network’s most successful consumer platforms. She oversees the full broadcast-to-digital lifecycle, ensuring on-air content is amplified across digital, social, newsletters, and SMS to reach wider audiences and drive meaningful engagement and revenue.

With more than a decade of experience across broadcast, digital, and print, Adrianna has held senior editorial roles at NBCUniversal, Yahoo Lifestyle, and Condé Nast, covering beauty, fashion, lifestyle, and pop culture with an editorial-first lens. Her unique blend of on-camera hosting, editorial leadership, and audience strategy gives her a 360-degree understanding of what resonates on screen and beyond it.

Bilingual in English and Spanish, Adrianna was born and raised in South Florida and proudly represents her Colombian and Argentine heritage. She lives in New York City with her husband, two children, and their dog.